Consumer Psychology and Behaviour Design Blog

Decoding User Insights: The GRAMS Secret

Gary van Broekhoven

Published on: 30/10/2024

User interviews messy? Try the GRAMS framework; Goals, Reality, Alternatives, Meaning, Solutions; to find patterns and uncover deep insights.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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