Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Decoding User Insights: The GRAMS Secret

Decoding User Insights: The GRAMS Secret

Decoding User Insights: The GRAMS SecretGary van Broekhoven

User interviews messy? Try the GRAMS framework; Goals, Reality, Alternatives, Meaning, Solutions; to find patterns and uncover deep insights.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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